Beyoncé partners with Tiffany & Co. for their latest campaign, Lose Yourself in Love.
On Friday, the jewelry company shared the footage on Instagram announcing their newest campaign and collaborator. The photos featured Queen Bey wearing pieces from Tiffany’s jewelry collection, including Tiffany T, Tiffany HardWear, Tiffany Knot, and the new Tiffany Lock.
“I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” the longtime brand ambassador said.
“Lose Yourself In Love embodies the beauty of self-love and empowered elegance,” says Tiffany’s Executive Vice President of Product & Communications. Beyoncé is an inspiration to so many because she embodies these qualities. We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love.”
The campaign also includes a film that is based on Bey’s latest hit “Summer Renaissance.” The visual is directed by Grammy-winning music video director Mark Romanek, with choreography by Emmy-nominated artist Fatima Robinson.
The movie will premiere in October on Tiffany’s website. The company says the film “embodies the carefree, joyous spirit of the album as a whole.”
The campaign launched on Friday and pieces apart of the collection will range from $5,000-$500,000.