Coach Taps Lil Nas X as its Newest Global Ambassador

Lil Nas X has been crowned the new global ambassador for Coach

Last week, the luxury brand began alluding to a big name joining the team, and we now know the “Montero” rapper is the newest celebrity to make the cut. 

“Welcome to the fam, #LilNasX,” the company wrote in a social media post. 

The two even collaborated for his stunning Long Live Montero World Tour wardrobe. Coach creative director Stuart Vevers is pleased with the newest global ambassador and was happy to work closely with him to design his on-stage looks. 

“The looks we created for the tour were not only inspired by that confidence he is known for, they were also made to tell different chapters of his story,” Vevers told GQ.

On the Coach Instagram account, gorgeous images of Lil Nas in his current role adorned the profile, showcasing unique Coach pieces. In one video, the 23-year-old sports a one-of-one gold grill with the classic Coach monogram engraved on them while wearing a brown tank top covered in “C’s” from the brand’s Spring 2023 collection. 

Additionally, Lil Nas X walked in the Coach fashion show during New York Fashion Week. He modeled the forthcoming collection, which includes bold new patterns from the line that has managed to revive itself in recent years.

Past Coach ambassadors include singer Jennifer Lopez and actor Michael B. Jordan. With the help of Lil Nas X, Coach will continue its mission to appeal to a younger, more inclusive audience.



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